With social media at everyone’s fingertips, a question arises whether or not having a website is necessary for a small business. Here are a few key things to consider when deciding if one is right for you.
Credibility: One of the main reasons having a website is important is to show credibility. Most likely your competitors own website and you’re not going to be able to stand out, be competitive, and show your unique value without it. A website tells clients who you are, what you do, and why they should do business with you. It’s the first impression someone has when interacting with your business and without one, people may question your legitimacy.
Control: A website is a small piece of the internet that you can control. Social media, although a useful marketing tool, comes with some instability. For example, what happens if someone hacks into your account and you have to start all over? What if your account gets blocked? Unfortunately, these things are all too common in social media. Owning a website gives you control over your presence on the internet and guarantees potential customers can find you.
Leads: A website should work for you and generate leads for your business. There are many ways of generating leads including people contacting you directly or those that opt-in to newsletters that you publish on a regular basis. Generating an email list is important to your business. Once you have an email distribution list, you can contact your lead through regular communications and marketing promotions.
Organic Traffic: Once your website is up and running and optimized for SEO, you have a chance of showing up on Google search results. This means when people are searching for a product or service, there is an increased chance of your page showing up in the results. This drives leads to your website and drastically increases your potential client base.
Education: A website allows clients to get educated on your products, services, and branding. 56% of consumers say that they made a decision to work with a business after reading informational blogs. The more information you share through web content and blogs, the more likely you are to attract your ideal client.
So what do you think? Is having a website for your business important? We offer professional website design services to create a website that will showcase all the unique qualities of your business. Check out our services here.