Picture this 📸: you’re at a party, and someone hands you a puzzle piece 🧩 without showing you the bigger picture. It’s cool, but wouldn’t it be so much better if you knew where that piece fits? Well, consider your dream client as the missing piece to your business puzzle. Knowing who they are, what they value, and how you can best serve their needs can be the secret sauce that propels your business to new heights.
In this week’s article, we share 7 key questions that every entrepreneur should know about their dream client. With these 7 easy questions, you’ll have the golden ticket to creating services and content that truly resonate with the clients you want to attract. Grab a piece of paper, set a timer for 30 minutes, and dig into answering these questions. The more information you can document about who your dream client is, the better. Don’t hold back and write down as much as you know.
Not sure who your dream client is? No problem. Start by identifying someone who you’ve worked that really benefited from your services; someone who’s life you made better. You also want to identify someone that you LOVED working with, someone that inspired you to to want to run your very own business. Got it? Now answer the questions below.
Question #1: Who is my dream client? (Demographics, Occupation, Gender, etc.)
Question #2: Where do they spend their time? (Social Media, Local Community, Email, Internet, etc.)
Question #3: What does my dream client value?
Question #4: What are my dream client’s priorities and responsibilities?
Question #5: What are my dream client’s greatest desires?
Question #6: What problem or pain point do they need solved? How do my services solve their problem?
Question #7: Why is solving the problem important to my dream client? What’s at stake?
